Welcome:
Hi all and welcome to my new blog :)
This blog is an idea I have been thinking of for quite some time and I just kept on delaying and delaying, finally, I decided that I have to start and take the 1st baby step.
please feel free to comment and share feedbacks as they are most appreciated and will help me a lot to develop and understand more on what & how to write better blogs.
Blog background:
During my experience in the FMCG industry I always have to answer the questions "What is Trade Marketing?, what are the expectations from a trade marketer and what is the importance of trade marketing for the organisation?" I have to answer such question with the new members in my teams, during interview for the Trade Marketing function and with fresh grads looking for a bright careers; the understanding of the trade marketing concept is still weak in and still taking its first steps despite the fact that in the last 10 years there has been a major shift in the FMCG industry from focusing on marketing toward trade marketing, customer marketing, shopper marketing, sales planning, etc. Saudi Arabia is no exception to this trend, actually Saudi Arabia is the fastest moving in this direction when compared to GCC and middle east markets. However, if you have tried to find any valuable information or resources to help in the Trade marketing area specially in Saudi Arabia you will notice that there is only few if none, hopefully this blog will build the 1st steps to to have more references for all FMCGers.
FMCGers:
I picked this name as I will talk about most of the different FMCG's functions and for the blog to be a quick reference to all FMCGers in Saudi Arabia currently and hopefully GCC in the future.
The blog will focus on the following subjects:
A brief about me:
My name is Hasan Bashammakh, I am Trade Marketing Manager and an entrepreneur with 7 years of experience in the FMCG industry in Saudi Arabia between multinational and local companies. I have worked in developing existing brands and launching new brands across the trade different channels and customers, I also worked in developing brands' essences and strategies.
Again welcome all to FMCGers
Hi all and welcome to my new blog :)
This blog is an idea I have been thinking of for quite some time and I just kept on delaying and delaying, finally, I decided that I have to start and take the 1st baby step.
please feel free to comment and share feedbacks as they are most appreciated and will help me a lot to develop and understand more on what & how to write better blogs.
Blog background:
During my experience in the FMCG industry I always have to answer the questions "What is Trade Marketing?, what are the expectations from a trade marketer and what is the importance of trade marketing for the organisation?" I have to answer such question with the new members in my teams, during interview for the Trade Marketing function and with fresh grads looking for a bright careers; the understanding of the trade marketing concept is still weak in and still taking its first steps despite the fact that in the last 10 years there has been a major shift in the FMCG industry from focusing on marketing toward trade marketing, customer marketing, shopper marketing, sales planning, etc. Saudi Arabia is no exception to this trend, actually Saudi Arabia is the fastest moving in this direction when compared to GCC and middle east markets. However, if you have tried to find any valuable information or resources to help in the Trade marketing area specially in Saudi Arabia you will notice that there is only few if none, hopefully this blog will build the 1st steps to to have more references for all FMCGers.
FMCGers:
I picked this name as I will talk about most of the different FMCG's functions and for the blog to be a quick reference to all FMCGers in Saudi Arabia currently and hopefully GCC in the future.
The blog will focus on the following subjects:
- Brand Management: including: brand strategies, placement and promotion strategies, profit & loss management, future planning, brand's glide path, etc.
- Trade Management; including Trade marking, customer marketing, shopper marketing, channel and customer planning and briefly about sales planning.
- Saudi Market dynamics understanding: understanding the different dynamics of the saudi market, channels, customers and regions, also, we will go as to share how different channels behave differently across different regions and which channel is the strongest in each region.
- Market Assessments: how asses a market for new launched, initiative, product, etc, and how to develop the right strategy that match the Saudi market dynamics.
A brief about me:
My name is Hasan Bashammakh, I am Trade Marketing Manager and an entrepreneur with 7 years of experience in the FMCG industry in Saudi Arabia between multinational and local companies. I have worked in developing existing brands and launching new brands across the trade different channels and customers, I also worked in developing brands' essences and strategies.
Again welcome all to FMCGers
Finally, a blog that discusses the trade marketing in Saudi Arabia. I am working now in a FMCG company as a National Sales Analyst and Supporter to our Trade Marketing Manager. Trade Marketing is growing rapidly in Saudi Arabia and companies are fighting to implement the idea with the help with A Neilsen Data reports on Middle East and especially Saudi Arabia. I can not wait to see your next chapter of this blog. Regards
ReplyDeleteThanks for passing by and leaving the comments.
DeleteI agree not much available regarding trade marketing specially in Saudi Arabia, and is you rightfully said it is booming in the area.
You can find my other blog in the below link, also my next blog is coming in the next couple of day.
Thanks for passing by and please share any feedback to make the blog better.
http://fmcgers.blogspot.com/2014/08/what-is-trade-marketing.html
Hasan Bashammakh
Abbar Foods is a leading food distribution company in Saudi & KSA we are professional food importers and distributor, FMCG distribution, Food Logistics, and FMCG logistics.
ReplyDeleteFor More Information Visit Here -- fmcg distribution companies in saudi & KSA
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